How do we use your information?
We may use the information we collect from you when you
register, purchase products, enter a contest or promotion, respond
to a survey or marketing communication, surf the website, or use
certain other site features in the following ways:
- To personalize your site experience and to allow us to deliver
the type of content and product offerings in which you are most
interested.
- To allow us to better service you in responding to your customer
service requests.
- To quickly process your transactions.
- To administer a promotion, survey or other site feature. If
you have opted-in to receive our e-mail newsletter, we may send
you periodic e-mails.
- If you would no longer like to receive promotional e-mail from
us, please refer to the "How can you opt-out, remove or
modify information you have provided to us?" section below.
If you have not opted-in to receive e-mail newsletters, you will
not receive these e-mails. Visitors who register or participate
in other site features such as marketing programs and 'members-only'
content will be given a choice whether they would like to be
on our e-mail list and receive e-mail communications from us.
How do we protect visitor information?
We implement a variety of security measures to maintain
the safety of your personal information. Your personal information
is contained behind secured networks and is only accessible by
a limited number of persons who have special access rights to such
systems, and are required to keep the information confidential.
When you place orders or access your personal information, we offer
the use of a secure server. All sensitive/credit information you
supply is transmitted via Secure Socket Layer (SSL) technology
and then encrypted into our databases to be only accessed as stated
above.
Do we use "cookies"?
Yes. Cookies are small files that a site or its service
provider transfers to your computer's hard drive through your Web
browser (if you allow) that enables the site's or service provider's
systems to recognize your browser and capture and remember certain
information. For instance, we use cookies to help us remember and
process the items in your shopping cart. They are also used to
help us understand your preferences based on previous or current
site activity, which enables us to provide you with improved services.
We also use cookies to help us compile aggregate data about site
traffic and site interaction so that we can offer better site experiences
and tools in the future.
We may contract with third-party service providers to assist us
in better understanding our site visitors. These service providers
are not permitted to use the information collected on our behalf
except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie
is being sent, or you can choose to turn off all cookies. You do
this through your browser (like FireFox or Internet Explorer) settings.
Each browser is a little different, so look at your browser Help
menu to learn the correct way to modify your cookies. If you turn
cookies off, you won't have access to many features that make your
site experience more efficient and some of our services will not
function properly. However, you can still place orders over the
telephone by contacting customer service.
Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer to outside
parties your personally identifiable information unless we provide
you with advance notice, except as described below. The term "outside
parties" does not include Standard Filter Corporation. It
also does not include website hosting partners and other parties
who assist us in operating our website, conducting our business,
or servicing you, so long as those parties agree to keep this information
confidential. We may also release your information when we believe
release is appropriate to comply with the law, enforce our site
policies, or protect ours or others' rights, property, or safety.
However, non-personally identifiable visitor information may be
provided to other parties for marketing, advertising, or other
uses.
How can you opt-out, remove or modify information you
have provided to us?
To modify your e-mail subscriptions, please let us know by modifying
your preferences in the "My Account" section. Please
note that due to email production schedules you may receive any
emails already in production.
To delete all of your online account information from our database,
sign into the "My Account" section of our site and remove
your shipping addresses, billing addresses & payment information.
Please note that we may maintain information about an individual
sales transaction in order to service that transaction and for
record keeping.
Third party links
In an attempt to provide you with increased value, we
may include third party links on our site. These linked sites have
separate and independent privacy policies. We therefore have no
responsibility or liability for the content and activities of these
linked sites. Nonetheless, we seek to protect the integrity of
our site and welcome any feedback about these linked sites (including
if a specific link does not work).
Changes to our policy
If we decide to change our privacy policy, we will post
those changes on this page. Policy changes will apply only to information
collected after the date of the change. This policy was last modified
on July 17, 2008.
Questions and feedback
We welcome your questions, comments, and concerns about
privacy. Please send us any and all feedback pertaining to privacy,
or any other issue.
Online Policy
Only This online privacy policy applies only to information
collected through our website and not to information collected
offline. Terms and Conditions Please also visit our
Terms and Conditions
Please also visit our Terms and Conditions section establishing
the use, disclaimers, and limitations of liability governing the
use of our website. .
Your consent
By using our site, you consent to our privacy policy.
